|brick and mortar display at Anthropologie|
A treasury is a set of 12 items chosen around a theme. Nine make it to the front page (ie. the always changing group of items you see when you go to Etsy.com) and 3 are alternates, should something sell from that original list of nine before it is chosen for the front page. These curated lists reflect a particular person's interests, taste and definition of beauty. It functions like a display or even a front window in a physical (ie. brick and mortar) store. Anyone registered with Etsy can make one by going to this page. Some people and groups make an art of making treasuries, just like marketing geniuses make an art of store displays.
Anyone with an Etsy account can make a treasury, but Etsy admin makes the choice about which treasuries go on the front page. I don't know exactly how they decide, but Etsy promotes certain themes each month as a guideline, like outdoor weddings, back to school, holidays, etc. A good treasury has a wide price range of goods, is visually beautiful and incorporates a mix of vintage and handmade. The treasuries are on the front page for a half an hour...which is why it is so desirable to have an item in the front page treasury. People all over the world will see it and often, the item is purchased within minutes. Not to mention, the whole wide world gets a glimpse of your store and your style.
Making treasuries is also a good networking tool. I can learn a lot from sellers who make it to the front page frequently. And I often mark the makers of treasuries as favorites so that I can learn more about what is considered top quality in the minds of Etsy administration. Which in turn helps me in my photography and descriptions.
|A Treasury I Made|
So now you know what a treasury is and why they are made and what they hope to accomplish. Click away!